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[HOT SHARE] Inside Apple, The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand Books

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[Paid Ebooks] Price: 3.99 EUR (Free). Download Inside Apple, The Secrets Behind the Past and Future Success of Steve Jobs’s Iconic Brand.

In INSIDE APPLE, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the ‘DRI’ (Apple’s practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year’s top 100 up-and-coming executives were surreptitiously transported to a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. INSIDE APPLE will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.

Additional Information:

Title: Inside Apple, The Secrets Behind the Past and Future Success of Steve Jobs’s Iconic Brand
Author: Adam Lashinsky
Item ID: 3SqFn9wM9cYC
Publisher: Hachette UK
Type: BOOK
Format File: PDF & EPUB
Android/iOS: Install “Google Play Books”
Page Count: 272
Category: Business & Economics
Published Date: 2012-01-25
Language: en
Isbn 10: 1848547234
Isbn 13: 9781848547230
Sale Info: FOR_SALE
Price: 3.99 EUR


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